Alvar Pet recieves majority investment from Juuri Partners and simultaneously acquires Verkkokauppa Kivuton

Aventum acted as adviser to Alvar Pet Oy (“Alvar Pet”) and the owners on the acquisition of Verkkokauppa Kivuton Oy (“Kivuton”) and on the investment from Juuri Partners Oy (Juuri Partners).

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Alvar Pet, a leading Finnish direct-to-consumer pet food brand, acquires Verkkokauppa Kivuton, a Finnish online store focusing on pet health. The acquisition follows a majority investment from private equity firm Juuri Partners.

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Together, Alvar Pet and Kivuton form the largest online store in the Nordics specialised in pet health, offering pet owners a wide range of veterinarian-developed products and diets individually tailored to pets’ needs. The joint annual sales of Alvar Pet and Kivuton have surpassed 10 million euros, exhibiting a 60 percent annual organic growth rate. Alvar Pet serves more than 40,000 pet households across the Nordic countries, such as Finland, Sweden, and Denmark. The company produces its products in the Nordic region, offering a local and sustainable option in the premium dog food market.

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Aventum acted as adviser to Ilari Haataja, the CEO of Alvar Pet, Alvar Pet and the owners of the company in the transactions.